Lissy, N S (2021) BELIEF AND SEEMING RISK IN ONLINE SHOPPING - A PRAGMATIC STUDY. International Journal of Management, Technology And Engineering, XI (V). pp. 123-129. ISSN 2249-7455

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Abstract

This study aims to elucidate the theoretical linkages and provides definitions and classification of basic concepts used in the study. The study starts with explanation of basic terms that relate to the study like Online marketing, Trust, Perceived risk and Consumer Behaviour and ends with providing basic definitions and classifications of the subject under study that is types of perceived risk in online shopping. Online marketing is also referred as imarketing, web marketing, internet marketing or e-marketing. E-Commerce (electronic commerce) is type of online marketing and is defined as “the art and science of selling products and or services over the Internet” Online shopping is the process consumers go through to purchase products or services over the Internet. Finally, an attempt has been made to identify scope for further research.

Item Type: Article
Uncontrolled Keywords: Online shopping, Certainty, Perceiveness
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 19 Apr 2022 03:15
Last Modified: 19 Apr 2022 03:15
URI: http://ir.psgcas.ac.in/id/eprint/1134

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