SATHIYAMOORTY, G (2022) CUSTOMER SATISFACTION TOWARDS USING DEBIT CARD WITH REFERENCE TO COIMBATORE CITY. GEDRAG & ORGANISATIE REVIEW, 35 (2). pp. 100-117. ISSN 0921-5077

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Abstract

The author made an attempt to identify about the usage of debit card by the bank customer and also made an attempt to find out the satisfaction level of the debit card users for
various purposes. The study reveals to examine the needs for using debit card, it shot with the perception of customers on shopping purposes by using the debit cards. It considers about the socio-economic factors with attributes to measure the satisfaction level of bank customers to understand about their usage of debit card. It provides to identify the frequency of using and the usage pattern of debit card. The statistical tools applied in the study are percentage analysis and weighted average score analysis for finding out the level of satisfaction of the customer towards the usage pattern. A total of 120 respondents information in Coimbatore City were included for analysis purpose. It was found out that majority of the customers used their debit card for the past two years and mostly they use for both shopping and withdrawal purposes.

Item Type: Article
Uncontrolled Keywords: (i) Debit card, (ii) Frequency of using, (iii) Usage pattern and (iv) Withdrawal
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 06 May 2022 04:42
Last Modified: 06 May 2022 04:42
URI: http://ir.psgcas.ac.in/id/eprint/1176

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