kalpana, S (2022) A STUDY ON CUSTOMER RESPONSE TOWARDSSOCIAL NETWORKING SITES. GEDRAG & ORGANISATIE REVIEW, 35 (2). pp. 57-71. ISSN 0921-5077

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Abstract

Online social networks facilitate connections between people based on shared interests, values, membership in particular groups (i.e., friends, professional colleagues), etc. They
make it easier for people to find and communicate with individuals who are in their networks using the Web as the interface. Today’s college students are exposed to all types of technologies in many aspects of their lives. On a daily basis they use desktop computers, laptops, e-readers, tablets, and cell phones to actively engage in social networking, text messaging, blogging, content sharing, online learning, and much more. So the researcher have done the research in this field to observe the objectives like: to study the level and sources of awareness of the college students towards social networking, to study the ideas,
opinion and purpose of customers towards social networking, to study the customer perception towards advertising in social networking sites, to analyze the problems faced by
the customers towards social networking and to offer valid suggestions based on the findings of the study.

Item Type: Article
Uncontrolled Keywords: Interface, Messages, E-readers, Content Sharing
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 07 May 2022 08:06
Last Modified: 07 May 2022 08:06
URI: http://ir.psgcas.ac.in/id/eprint/1180

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