Esther Krupa, M (2022) A STUDY ON READERS’ PREFERENCE TOWARDS ONLINENEWSPAPER IN COIMBATORE CITY. GEDRAG & ORGANISATIE REVIEW, 35 (1). pp. 274-285. ISSN 0921-5077

[thumbnail of WEB OF SCIENCE MEK & RAKESH.pdf] Text
WEB OF SCIENCE MEK & RAKESH.pdf - Published Version
Download (335kB)

Abstract

The digital revolution has brought in a plethora of changes in the way people live, and one of them is how people access their daily news now. People are now shifting to online news portals to access information for various benefits. The objectives of the study were to examine readers awareness
level, preference, to analyze the factors influencing, measure the readers' satisfaction level towards online newspapers and to identify the problems faced by the newspaper readers online. The study identified various factors like their source of awareness, time duration spent everyday on online newspaper, benefits, satisfaction level of different newspapers, whether they would recommend online news to someone else. The samples were drawn from the city of Coimbatore. A survey was conducted to gather primary data and secondary data was mainly from websites, journals, books, magazines, newspapers etc.

Item Type: Article
Uncontrolled Keywords: newspaper, online, satisfaction, readers
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 09 May 2022 05:55
Last Modified: 09 May 2022 05:55
URI: http://ir.psgcas.ac.in/id/eprint/1193

Actions (login required)

View Item
View Item
Altmetric