Rameshkumar, N (2022) Impact of Social Media Marketing on Buying Decisions among Young Digital Customers. International Journal of Science and Research ), 11 (7). pp. 1601-1605. ISSN 2319-7064

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Digital transformation has tremendously changed the life style of the people in recent years. In today’s life Social Media
become useful tool using by the consumer in buying decisions. Fast Growth and acceptability of social media platform has plays a big
role in consumer purchase decision. In current scenario youngsters are called innovator because they adopt any innovation or changes
first. So that social media marketers mainly focusing on youngsters. Due to ease of use, the young generations are using the social
media for various uses especially for purchasing goods and services. The present study has been undertaken to analyze how young
digital customers perceive social media Influencers and whether they affect their purchasing intentions and buying decisions. For this
purpose, primary data was collected from 150 respondents. Data was tabulated and analyzed with the help of statistical tools to achieve
the objectives of study

Item Type: Article
Uncontrolled Keywords: Social Media Marketing, Buying Decisions, Young digital customers
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 08 Aug 2022 04:21
Last Modified: 08 Aug 2022 04:21
URI: http://ir.psgcas.ac.in/id/eprint/1416

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