MAHALAKSHMI, J and Lissy, N S (2021) Buying Behaviour And Investment Pattern Of Gold Among Employed Women In Coimbatore City. SPECIALUSIS UGDYMAS / SPECIAL EDUCATION 2022 1 (43), 43. pp. 575-583.

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Abstract

Gold has long been a valued commodity, particularly in India where it is
considered auspicious and has been in use for centuries in the form of jewellery, coins
and other assets. Though gold is a highly liquid asset, it was not recently that consumers
leveraged it effectively to meet their liquidity needs.The gold jewellery market is now
undergoing an improvement and healthy growth with the increase in the overall sales
and changing lifestyles. The buying behaviour of employed women report tracks
behaviour of online shoppers and is designed to give merchants, media and industry
analysis insight into current shopping trends, and attitudinal preferences of consumers.
Middle and upper-class employed women buy more frequently than those in the lower
class.

Item Type: Article
Depositing User: Mr Team Mosys
Date Deposited: 05 Sep 2022 08:51
Last Modified: 05 Sep 2022 08:51
URI: http://ir.psgcas.ac.in/id/eprint/1523

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