Dr. Parvin Banu, I and Dr.. Sivaramakrishnan, R and Dr. Jayanthi, M and Dr. Kanimozhi, A (2023) The Role of Digital Marketing In Flourishing International Businesses. The Role of Digital Marketing In Flourishing International Businesses, 44 (4). pp. 3573-3581. ISSN 1001-4055

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Abstract

The development and success of foreign businesses rely heavily on digital marketing in the modern
global business environment. In order to highlight its relevance in the context of globalization, this article
explores the diverse effects of digital marketing tactics on enterprises extending their reach beyond national
boundaries. This discourse includes the phrases "digital marketing," "international businesses,"
"globalization," and "growth," providing a thorough review of how the interaction of these components fosters
the growth of international businesses in a world that is digitally linked. Organizations may be empowered to
build a strong online presence, target a variety of markets, improve brand awareness, interact with a global
audience, and eventually achieve sustainable worldwide expansion by leveraging digital marketing tools and
practices. This study shows the dynamic tactics that support digital marketing's efficacy and emphasizes its
crucial function as a success accelerator in the contemporary, global company environment.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 03 Jan 2024 06:06
Last Modified: 03 Jan 2024 06:06
URI: http://ir.psgcas.ac.in/id/eprint/2090

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