Rajalakshmi, G.R (2020) RURAL ENTREPRENEURSHIP: A STUDY ON INTERNAL ENVIRONMENTAL FACTORS INFLUENCING THE BUSINESS PERFORMANCE OF RURAL MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN COIMBATORE DISTRICT. Strad Research, 7 (8). pp. 1-10. ISSN 0039-2049

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Abstract

The main aim of this study is to assess the internal factors influencing the business performance of rural Micro, Small
and Medium Manufacturing Enterprises (MSMEs) in Coimbatore District. A sample of 370 rural MSME manufacturing
enterprises registered under District Industries Centre (DIC) and has filed Udhyog Aadhar Memorandum (UAM) have been
selected by using stratified random sampling technique. A structured interview schedule has been designed to collect the
primary data from rural entrepreneurs. In this study, ANOVA test has been applied to find whether production, finance,
marketing, human resource and business performance significantly differ among firm characteristics. The ANOVA result has
revealed that size of business (Micro, Small and Medium enterprises) has varied significantly with all dependent variables at 5
per cent or 1 per cent level of significance. Then, a Structural Equation Model has proposed to examine the effect of production,
finance, marketing, human resource towards the business performance of rural Micro, Small and Medium Manufacturing
Enterprises (MSMEs). Further, the result has implied that production, finance and marketing have significantly influenced the
business performance of rural MSMEs‟. While, the human resource factor has not significantly influenced the business
performance of rural MSMEs‟ at 5 per cent level of significance. Therefore, based on the proposed model, it is revealed that
finance and marketing factors have a direct significant positive influence towards business performance and production factor
has a direct significant negative effect towards business performance satisfaction.

Item Type: Article
Uncontrolled Keywords: Production, Finance, Marketing, Human Resource and Business Performance.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 15 Feb 2022 08:19
Last Modified: 16 Feb 2022 05:16
URI: http://ir.psgcas.ac.in/id/eprint/453

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