Hariharan, Ganeshan (2017) A STUDY ON CUSTOMER PERCEPTION ON SERVICE QUALITY WITH REFERENCE TO PUBLIC INSURANCE SECTOR IN COIMBATORE DISTRICT. International Journal of Management Research & Review, 7 (4). pp. 513-520. ISSN 2249-7196

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Abstract

The present study is undertaken to understand the service quality level of Life Insurance
Corporation in small village, Coimbatore district. The study will be helpful in finding out the
profile, factors influencing the selection of life insurance policies and satisfaction level of
customers. In addition, this study was made an attempt to understand the life insurance
policyholders’ perception towards their awareness and satisfaction and the service quality
offered by LIC. First and foremost in his life is to secure him/her so the life insurance helps a
lot. Now-a-days there are many insurance companies and the public limited companies are
the best invest in order make safety of the amount and also the life of a person. In addition,
suggested improvements in the service quality are required to be focused by LIC to retain
potential customers, gain a competitive advantage, increase its market share and profitability,
and to ensure its sustainability especially in the developing countries like India.

Item Type: Article
Uncontrolled Keywords: Service quality, SERQUAL, Customer perception, LIC
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 02 Mar 2022 11:02
Last Modified: 02 Mar 2022 11:02
URI: http://ir.psgcas.ac.in/id/eprint/532

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