Thirumaran and Nethra (2015) Role of Digital Marketing in Innovative Business Practices. International Journal of Engineering and Advanced Technology ), 5 (2). pp. 30-33. ISSN 2249 – 8958

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Abstract

Digital marketing is an umbrella term for the targeted,
measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Item Type: Article
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Depositing User: Users 1 not found.
Date Deposited: 02 Dec 2021 09:02
Last Modified: 02 Dec 2021 09:02
URI: http://ir.psgcas.ac.in/id/eprint/54

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