Latha, K (2014) A Study on Consumer Perception and Satisfaction Towards Restaurants in Coimbatore City. PARIPEX - INDIAN JOURNAL OF RESEARCH, 3 (11). pp. 32-34. ISSN 2250-1991

[thumbnail of Publication 3.pdf] Text
Publication 3.pdf - Published Version

Download (76kB)


Globalization has made drastic changes in world economy and it has offered lots of opportunities for business houses
and industries. The Restaurant industry today is a diverse composite of ownership patterns and varying management
structures which offer a variety of services. However, the basic product, which is the Food - Drink remains the same. With the emergence of weekend culture in metros, increment in standard of living of service class people, emergence of mall and retail culture, the Indian restaurant industry has a profitable future. Customers usually consider various factors before making a choice of a restaurant. These factors may be understood as service, taste, cleanliness, location, charge, payment mode, loyalty, free gifts, variety in terms of food available, brand name etc

Item Type: Article
Uncontrolled Keywords: Restaurants, Standard of living, retail culture, loyalty
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 04 Mar 2022 06:18
Last Modified: 04 Mar 2022 06:19

Actions (login required)

View Item
View Item