Chitra, B (2013) A STUDY ON CONSUMER ATTITUDE TOWARDS RETAIL BANKING WITH RESPECT TO STATE BANK OF INDIA. International Research Journal of Business Management, II. pp. 56-61.

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Retail banking in India is not a new phenomenon. It has always been prevalent in India in various forms. For the last few years it has become synonymous with mainstream
banking for many banks. The typical products offered in the Indian retail banking segment are housing loans, consumption loans for purchase of durables, auto loans, credit cards and
educational loans. The loans are marketed under attractive brand names to differentiate the products offered by different banks. The loans are generally for duration of five to seven years with housing loans granted for a longer duration of 15 years. Credit card is another
rapidly growing sub-segment of this product group. While new generation private sector banks have been able to create a niche in this regard, the public sector banks have not lagged behind. Leveraging their vast branch network and outreach, public sector banks have aggressively forayed to garner a larger slice of the retail pie. By international standards, however, there is still much scope for retail banking in India. As retail banking in India is still
growing from modest base, there is a likelihood that the growth numbers seem to get somewhat exaggerated. One has to exercise caution in interpreting the growth of retail
banking in India.
This paper had written in respect to Customers and their satisfaction towards retail
banking with respect to SBI.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 04 Mar 2022 10:42
Last Modified: 04 Mar 2022 10:42

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