SATHIYAMOORTHY, G (2019) CONSUMER SATISFACTION TOWARDS MOBILE PHONE BRANDS: AN INNOVATIVE STUDY WITH REFERENCE TO COIMBATORE CITY. PARIPEX - INDIAN JOURNAL OF RESEARCH, 8 (1). pp. 15-16. ISSN 2250-1991

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Abstract

Customer satisfaction is the feelings of pleasure and disappointments resulting from the comparison of products, perceived performance or outcomes in relation to the person’s prior expectations. The satisfaction is the level of a person’s felt state resulting from comparing a products perceived performance in relation to the person’s expectation. Mobile phone is a boon to the society in technology development. Mobile phones are a part of human
life in the present scenario. This study is conducted upon the way by which the consumers are satisfied towards various mobile phone brands and the factors that influence them to prefer a particular brand of mobile phone in the market. Sampling method applied in the study is Convenient Sampling technique with 250 respondents by providing structured questionnaire. The study analysis about the age group and the opinion on the satisfaction of the users. The entire data is collected among the ultimate consumers in the area of Coimbatore city. Statistical tools used in the study are Percentage Analysis and Chi Square Analysis.

Item Type: Article
Uncontrolled Keywords: Brand preference, Consumer satisfaction and Mobile Phone brands
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 24 Mar 2022 09:04
Last Modified: 17 May 2022 04:42
URI: http://ir.psgcas.ac.in/id/eprint/667

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