SARAVANAN, M (2015) A STUDY ON THE CONSUMER RIGHTS AWARENESS LEVEL AMONG RURAL PEOPLE WITH SPECIAL REFERENCE TO MAMPAD PANCHAYATH OF MALAPPURAM DISTRICT IN KERALA. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT, 5 (11). pp. 62-65. ISSN 2231-5756

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Abstract

Consumers play a vital role in the development of a nation. The rights of consumers must be informed to the consumers and should do all necessary precautions in order to protect their rights. For this, procedures and rules should be simplified in a way that producers and consumers get benefited out of that. The complete consumer protection is only possible through consumer awareness and education. Unfortunately cheating by way of overcharging, black marketing, misleading advertisement etc has become the common practice of greedy sellers and manufactures to make unreasonable profits and without heed to confer consumer rights and interests. Consumer rights awareness is about making the consumer aware of products or services; however, this is largely unknown to many citizens especially at rural areas irrespective of whether they are educated or uneducated. Majority people are not aware about their rights against unscrupulous practices of manufactures and traders. Moreover those who are aware of their rights escape from taking the legal recourse against wrong doer because they know that the legal recourse will consume a lot of time, energy and money and redressal of legal matter takes years. Because of such reluctant behavior of consumers, wrong
doers are left unpunished in India. In the absence of consumer right awareness the consumer are compelled to rely upon the traders. The study is conducted to analyze consumer right awareness level among rural people and also to understand the constraints faced by consumers while filing case. Research methodology followed for this study is self-structured questionnaire and statistical tools. Th study proved that most of consumers are aware of their rights but their awareness level is low and no knowledge about consumer rights in depth, so utilization of these right are not possible by them. Similarly it proved that no consumers are willing to file case in the consumer court due to complicated procedure in filing complaint and due to wastage of time and money.

Item Type: Article
Uncontrolled Keywords: consumer education, consumer protection act, consumer redressal, consumer rights, consumer right awareness
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 28 Mar 2022 09:47
Last Modified: 28 Mar 2022 09:47
URI: http://ir.psgcas.ac.in/id/eprint/689

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