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Vaishnavi, M and Nithya, D (2024) Abstract This study delves into the utilization of chatbots in the banking industry, focusing specifically on the customer perspective. With the rapid integration of artificial intelligence (AI) technologies, chatbots have emerged as key tools for enhancing customer service and operational efficiency in banking institutions. However, to optimize their effectiveness, it is crucial to understand how customers perceive and interact with these automated systems. The study explores key factors like customer satisfaction, perceived benefits, challenges, and preferences regarding chatbot interactions. The study aims to provide insights into customer attitudes and behaviors surrounding chatbot utilization, offering valuable implications for banks seeking to improve their customer service strategies. International Journal for Research in Engineering Application & Management (IJREAM), 10 (1). pp. 1-3. ISSN 2454-9150

Vaishnavi, M and Nithya, D (2024) Rekhapriyadharshini, A., & Reeves, Wesley, J. (2013). “Women entrepreneurship in the rural informal sector.” IOSR Journal of Business and Management, 13(1), 23-26. IMPULSE FACTORS IMPACTING WOMEN ENTREPRENEURS IN THE UNORGANIZED RETAIL SECTOR: A COMPREHENSIVE STUDY 384 2. Nagamuthu, G. (2018). “Demographic and Economic Profile of Rural Women Entrepreneurs in Unorganized Sector.” International Journal of Engineering Development and Research, 6(3), 585-588. 3. Devi, Parmila, B. (2015). Facilitating factors for women entrepreneurship in India. International Journal for Science and Research, 4(5), 153-156. 4. Anthony P. D’souza,(2013) Unorganized sectors: Role of an entrepreneur and challenges in self-employment, International Journal of Scientific and Research Publications, volume 3, issue 6, 1-5. 5. Parvin Banu (2020) Motivational Factors towards Women Entrepreneurship with Reference To Coimbatore City, International Journal of Recent Technology and Engineering (IJRTE), Volume-8 Issue-5, 1147-1150. 6. https://www.researchgate.net/publication/350048513 7.https://www.forbesindia.com/article/news-by-numbers/women-make-up-for-1376-percent of-entrepreneursin- india-own-2037-percent-of-msmes/71731/1 8. https://www.ibef.org/blogs/women-entrepreneurs-shaping-the-future-of-india. An Investigation into the Utilization of Chatbots from the Customer Perspective in the Banking Industry with Respect to Coimbatore City, 10 (1). pp. 1-3.

Sripriya, V and Nithya, D and Vaishnavi, M (2024) Role of Artificial Intelligence in CRM Digitalization of FMCG Sector in India. Role of Artificial Intelligence in CRM Digitalization of FMCG Sector in India, 45 (1). pp. 279-293. ISSN 1006-7043

Nithya, D and Chitra, B (2022) TURBULENCE OF COVID-19 PANDEMIC ON SPENDING AND SAVINGS OF PRIVATE COLLEGE TEACHERS IN INDIA. Journal of Fundamental & Comparative Research, VIII (1). pp. 115-122. ISSN 2277-7067

Chitra, B and Nithya, D (2019) A STUDY OF INNOVATIONS IN CAPITAL MARKET AND ITS GROWTH WITH GOVERNANCE. Journal of Emerging Technologies and Innovative Research, 6 (6). pp. 558-564. ISSN 2349-5162

Nithya, D and Chitra, B (2019) RECENT TRENDS AND GROWTH IN ANCASSURANCE BUSINESS IN INDIA. PARIPEX - INDIAN JOURNAL OF RESEARCH, 8 (4). pp. 1-4. ISSN 2250-1991

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