Boobalakrishnan, N and Jayaseelan, R and Malini, Srinivasan (2019) Social media and Students attitude: A study of Accessibility, Addictiveness, Exposure and Communication among College students in Coimbatore, Tamil Nadu.

[thumbnail of Socialmedia and Studentsattitude-AstudyofAccessibilityAddictivenessExposureandCommunicationamongCollegestudentsinCoimbatoreTamilNadu.pdf] Text
Socialmedia and Studentsattitude-AstudyofAccessibilityAddictivenessExposureandCommunicationamongCollegestudentsinCoimbatoreTamilNadu.pdf - Published Version

Download (441kB)


Information and Communication Technology has broaden the scope of communication, education and learning. ICT provides a virtual learning space and experience as it would enable technology mediated learning among teachers and students. Mobile phone and social media usage has become inevitable in
today‟s life. The ubiquity of smartphones made easy access of multimedia teaching aids as it is user friendly and convenient (anytime, anywhere learning). Apart from classroom learning, social media provides a platform for innovative and collaborative learning experience. The aim of the present study is to measure and analyse Students‟ attitude towards social media. The demographic variables are age, gender and educational qualification. The dependent variables—exposure, communication, addictiveness and accessibility. A survey was conducted among 507 college students from coimbatore were chosen through multistage stratified random sampling technique. Results states that there is no difference with respect to their age, gender, educational qualification towards exposure, communication, addictiveness and accessibility with respect to social media usage.

Item Type: Article
Depositing User: Users 1 not found.
Date Deposited: 09 Dec 2021 08:41
Last Modified: 09 Dec 2021 08:41

Actions (login required)

View Item
View Item