Umamaheswari, Sankar and Rajasekaran, R (2017) EXPORT OF PASSENGER CARS – OPPOURTUNITIES AND CHALLENGES IN INDIA. In: International Marketing in Asia Pacific - Issues and Challenges. ICIM. ISBN 978-93-5281-698-9

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The Indian automobile industry is growing year by year. It contributes to the Countries GDP more than 7%. As far as the passenger car market in India is concern, it shows 5 to 6% growth in 2016. Developed countries are also identifying the potentiality of Indian Passenger car market. Already it is witnessed that US General Motors, Benze, BMW and Volkswagen of Germany, Toyota and Honda of Japan, Hyundai of South Korea occupy a significant role in Indian Automobile Market. Make in India concept, Demonetisation policy and the recent historical introduction of GST also has been creating a positive impact in production and sale of Passenger Cars. Keeping in mind the researcher has been formulated Objectives, Collected data, applied methodology, made analysis on collected data and highlighted the findings. At the end of the study, it is clearly understand that the
export performance of Passenger cars, its opportunities shows possible trend.

Item Type: Book Section
Uncontrolled Keywords: Automobile, Potentiality, Significance, Impact and Methodology
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Users 1 not found.
Date Deposited: 13 Dec 2021 09:11
Last Modified: 20 Dec 2021 09:00

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