Karthikeyan, K (2018) AN ONLINE BANKING EFFECTIVENESS: EMPLOYEES PERSPECTIVE AT COIMBATORE. Journal of Emerging Technologies and Innovative Research (, 5 (12). pp. 686-690. ISSN 2349-5162

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There are many factors influencing the need of technology in growing economy of our country. In this research, the
researcher has aimed to analyze the online banking effectiveness of Employees in Coimbatore. Online banking
effectiveness depends on the employee behaviours, learning attitude and training program. The adoption to changing
technology influences the outcome of online banking success. The internal environment factor forces the individual
behaviour and acknowledge towards acceptance of training programs. In non-metro cities have the issues to reach the
digital transaction. In this research bring out that the relationship between online banking and the adoption of employees
with their personal characteristics, working attitude and training support. Questionnaire used to gather data from 127 bank
employees. Those employees were selected on basis of random sampling method. Data analysis has been done with
percentage analysis, z-test, F-test and regression analysis. From the study that concluded, personal behaviours and training
significantly contributing for the success of online bank.

Item Type: Article
Uncontrolled Keywords: Online banking effectiveness, Employees perspective, technology changes, training effectiveness, behaviour analysi
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 11 May 2023 09:08
Last Modified: 11 May 2023 09:08
URI: http://ir.psgcas.ac.in/id/eprint/1901

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