Karthikeyan, K (2018) Impact of Online Banking operations: Customers perspective in Coimbatore. IOSR Journal of Business and Management, 20 (12): III. pp. 51-56. ISSN 2278-487X

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This paper studies the impact of technology on banking operations in customers’ perspective. An
appropriate model developed for the study. Also this study revealed that the bank for better users strategies for
enhancing customer service and satisfaction. Online banking services are using by different customers. They are
different in their education, career profile, region etc. During the online banking transaction, customers have
different issues like security, unfinished transaction and too many steps to complete banking transaction. This
study has attempted to provide an integrated understanding on the issue of online banking operations with
online banking services providing by the bank. Main focus of the study is to explore the relationship of online
banking impacts with various factors related to strategy, promotional techniques through online, personal
factors, customer using level of technology, internet banking services and issues in technology usage in
customers perspective. The quantitative and qualitative data was collected during December 2017.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 11 May 2023 09:12
Last Modified: 11 May 2023 09:12
URI: http://ir.psgcas.ac.in/id/eprint/1902

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