Renuka Devi, M (2019) A STUDY ON MARKETING OF HOUSING FLATS IN COIMBATORE CITY – CUSTOMER PERSPECTIVE. International Journal of Multidisciplinary Research and Modern Education, 5 (1). pp. 33-38. ISSN 2454 - 6119

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The basic needs of the mankind are food, clothing and shelter. Of these, housing/shelter is not only a
basic need but it also provides a sustainable base for up gradation of the economic status and quality of life of
the people. This study explains the preference of consumers towards housing flats, moreover, the effect in
corporation performance based on consumer behavior and recognition of the quality of residential environment
of housing flats. Residential environmental satisfaction is comprised of resident’s satisfaction, apartment
building satisfaction, environmental satisfaction, societal satisfaction, relationship satisfaction and corporation
performance. The idea of the flat is launched mainly with the objective to overcome the scarcity of land.
Nowadays, the preference towards housing flats is developed in the society due to economical improvements
and changing trends. Hence the study examines consumer’s attitude, preference, their views, ideas, needs and
the criticisms about the housing flats

Item Type: Article
Uncontrolled Keywords: Housing Flats, Customer Preference, Corporation Performance & Satisfaction Level
Divisions: PSG College of Arts and Science > Department of Corporate Secretaryship
Depositing User: Mr Team Mosys
Date Deposited: 25 Jul 2023 06:28
Last Modified: 25 Jul 2023 06:28

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