.Umarani, M (2019) CHALLENGES AND OPPORTUNITIES FOR LIFE INSURANCE PROVIDERS-A RURAL PERSPECTIVE. EPRA International Journal of Multidisciplinary Research (IJMR) Peer Reviewed Journal, 5 (6). pp. 49-52. ISSN 2455-3662

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Life insurance is one of the most important social security measures undertaken in any country. Many products are tailormade to different segments of the population, but the main focus is only for urban market. So it is evident that rural markets remain largely untapped which provides life insurance companies an opportunity to offer innovative schemes to the rural segment. In spite of good potential in the rural areas, the response from the people is not showing an encouraging scenario asm people are financially illiterate. This makes them unaware of insurance and all those facilities and services which the government of India provides them. The biggest challenge lies in creating awareness and designing of an insurance product according to the needs and requirements of the rural people. This study discusses the life insurance scenario, challenges and opportunities of the industry from a rural perspective.

Item Type: Article
Uncontrolled Keywords: Insurance, Rural, Awareness, Challenges, Opportunities, Awareness
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Users 1 not found.
Date Deposited: 22 Dec 2021 06:18
Last Modified: 22 Dec 2021 06:18
URI: http://ir.psgcas.ac.in/id/eprint/229

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