Anitha, R and Geetha, M and Laxmi Bugade (2022) A DESCRIPTIVE STUDY ON MARKETING INDUSTRY TREND AND ANALYSIS. A DESCRIPTIVE STUDY ON MARKETING INDUSTRY TREND AND ANALYSIS, 20 (9). pp. 2564-2569.

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Abstract

Marketing in business is one of the most critical activities that enable the business to survive and move
forward with firm steps. Marketing trend analysis is an analysis of past and current market behaviour
and aims to obtain insights on the market scenario, consumer preferences, and the macroeconomic
environment. It emphasis more on quality, value and customer satisfaction. Today's customers place
more weight on the direct motivation (comfort, condition, style, features, service and quality) to buy a
product and today's marketers place more importance on the term "offer more for less." Market analysis
is a technique through which a comprehensive profile of the ideal customer for a business can be gathered
and help in determining the size of the market for a business. This approach is used to determine whether
a product or service is a good fit for the market or to assess the general attitude of customers towards the
service or product. This is a descriptive study which analyses the marketing trends considering the
factors like New technology, Economic factors, Political changes and Social developments that trigger
the market analysis. Companies that have adopted the modern marketing concept apply new marketing
trends and are one step ahead of the classical marketing concept. An attempt has been made to
understand the recent trends and techniques of marketing in current situation.

Item Type: Article
Uncontrolled Keywords: : Marketing Trend Analysis, New Technology, Economic factors, Political changes and Social developments.
Divisions: PSG College of Arts and Science > Department of Computer Science
Depositing User: Dr. B Sivakumar
Date Deposited: 20 Apr 2026 06:15
Last Modified: 20 Apr 2026 06:15
URI: https://ir.psgcas.ac.in/id/eprint/2812

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