Punitham, M (2024) Attitude and Satisfaction Level of Consumers Towards Impulse Buying Behavior with Special Reference to Coimbatore City. Attitude and Satisfaction Level of Consumers Towards Impulse Buying Behavior with Special Reference to Coimbatore City, 10 (4). pp. 87-92. ISSN 2454-9150

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Abstract

: The purpose of the study is to determine the purchasing habits and degree of customer satisfaction in the
city of Coimbatore. In the state of Tamil Nadu, Coimbatore is the biggest and second-largest city. It is a significant
commercial hub with a sizable metropolitan population. In the modern corporate world, shopping is an essential aspect
of life for every person. They have a preferred store where they get everything. A supermarket run is a structure, or
group of structures, that houses retail establishments and has walkways linking the buildings that make it simple for
customers to move between the businesses. India has experienced fast expansion and dynamic refurbishment in the retail
industry in recent years. In India, the building industry has seen a consistent increase in retail infrastructure. The
information indicates that malls and department stores are the best places to make impulsive purchases. Businesses may
increase their chances of success by customizing their marketing strategy to target the correct customer attitudes and
satisfaction levels by understanding the psychology of impulsive purchasing.

Item Type: Article
Uncontrolled Keywords: Impulse buying behaviour, Manufacturing companies, Satisfaction and Perception
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 25 Apr 2026 06:46
Last Modified: 25 Apr 2026 06:47
URI: https://ir.psgcas.ac.in/id/eprint/2825

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