Maheswari, T and Umamaheswari, R and Punitham, M (2023) IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN BANKING SECTOR BASED ON COIMBATORE CITY. IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN BANKING SECTOR BASED ON COIMBATORE CITY, 56 (2). pp. 1319-1326. ISSN 2227-9199

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Abstract

Banks use AI to assess customers' financial position, offer digital help and financial advice, and more. Despite the quick
adoption of AI across several industries, this technology's effectiveness is largely dependent on how people feel regarding
and are loyal to it. Some bank professionals view the use of AI in their work favorably, see these solutions as aids in carrying
out regular tasks, and have no fear of being fired. In their daily lives and at business, they employ AI solutions. The concerns
that are starting to surface are related to potential technological issues, unauthorized data transmission, a lack of privacy, and
unanticipated effects of AI implementation. However, analysts are generally aware that this technology will play a role in the
financial sector's future. Employees of few banks claim that customers frequently show some amount of mistrust toward AI,
which may be due to a lack of understanding of how this technology functions and how it may affect people's way of life.
This research analysis the growth of Banking sector and implementation of Artificial Intelligence in the Banking Sector. 60
Banking Customers where choosed for the study and analysis was made on the basis of the data provided by them. This result
would be useful to the banking people and also to the government in getting the views of the bank customers.

Item Type: Article
Uncontrolled Keywords: Banking, Artificial Intelligence, Technology, financial Sector
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 28 Apr 2026 05:50
Last Modified: 28 Apr 2026 05:50
URI: https://ir.psgcas.ac.in/id/eprint/2831

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