Geetha, M and Anitha, R and Kalaiselvi, S (2023) A STUDY ON INVESTMENT BEHAVIOUR OF SALARIED EMPLOYEES IN COIMBATORE CITY. JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, XCVI (26). pp. 75-86. ISSN 0972-0766

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Abstract

Investment means the purchase by an individual of a financial or real asset that produce returns,
proportionate to the risk assumed over some future investment period. Investment is the allocation of
monetary resources to assets that are expected to yield some gain or positive return over a given period
of time. Investment aims at multiplication of money at higher or lower rates depending upon whether
it is long term or short term investment and whether it is risky or risk- free investment. From the
people’s point of view, the investment is a commitment of a person’s funds to derive future income in
the form of interest, dividends, rent, premium, pension benefits or appreciation of the value of their
principle capital. The portion of investments that get segregated to various financial and investment
policies of the salaried employees of Coimbatore on whom this study is made, are due to several
reasons like enjoying the benefits of the best investment schemes to know level of awareness among
salaried employees, foresight of their/ their children’s future, and security reasons for risk coverage.
The present study is an effort to research the investment preferences of salaried individuals towards
financial products.

Item Type: Article
Uncontrolled Keywords: Keywords: Investment, Financial Instruments, Factors, Risks.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 28 Apr 2026 06:08
Last Modified: 28 Apr 2026 06:08
URI: https://ir.psgcas.ac.in/id/eprint/2833

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