KALAISELVI, S (2014) BRANDAWARENESSANDCUSTOMERPREFERENCESFORFMCGPRODUCTS: AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO COIMBATORE CITY. BRANDAWARENESSANDCUSTOMERPREFERENCESFORFMCGPRODUCTS: AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO COIMBATORE CITY, 1 (2). pp. 225-232. ISSN 2349-6746

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Abstract

ABSTRACT
The purpose of this study is to examine the brand awareness in Coimbatore city and to study the interest of
consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing
increasing tendency everywhere and Coimbatore city in Tamilnadu State is not an exception to it.
To examine the validity of this general statement that is being discussed day in and day out by the researcher,
market managers, producers, consumers, advertisers, etc., Research Paper on brand awareness of Fast
Moving Consumer Goods in Coimbatore cityis taken up.

Item Type: Article
Uncontrolled Keywords: Brand Awareness, Consumer Preferences, Consumer Goods.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 18 May 2026 04:54
Last Modified: 18 May 2026 04:54
URI: https://ir.psgcas.ac.in/id/eprint/2836

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