MENAKADEVI, P (2024) ANTECEDENTS AND CONSEQUENCES OF FINTECH ADOPTION IN MSMEs. International Journal of Cultural Studies and Social Sciences, 20 (2). pp. 179-186. ISSN 2347-4777

[thumbnail of Antecedents_IJCSSS_Fintech_Article_SG.pdf] Text
Antecedents_IJCSSS_Fintech_Article_SG.pdf - Published Version
Download (149kB)

Abstract

The fast expansion of technology has put the globe in the hands of humans, such as mobile
money transfers. Consequently, information technology is seen as a development instrument that
influences the well-being of people. This study aims to examine the impact of fintech adoption on
the financial well-being of Micro, Small, and Medium Enterprises (MSMEs) in Coimbatore, an
emerging economy. The research utilized the Unified Theory of Acceptance and Use of Technology
(UTAUT) model to analyze the relationship of fintech adoption with the financial well-being of
MSMEs. A total of 311 samples have been collected from MSMEs in Coimbatore using a simple
random sampling method, with an 87% response rate. The data has been analyzed by using AMOS
software (v24). The results indicate that fintech adoption antecedents significantly influence
behavioral intention, and use behavior has a significant impact on financial well-being.
Keywords: Fintech adoption, Behavioral intention, Use behaviour, UTAUT, Financial wellbeing

Item Type: Article
Uncontrolled Keywords: Fintech adoption, Behavioral intention, Use behaviour, UTAUT, Financial wellbeing
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Dr. B Sivakumar
Date Deposited: 19 May 2026 09:00
Last Modified: 19 May 2026 09:00
URI: https://ir.psgcas.ac.in/id/eprint/2849

Actions (login required)

View Item
View Item