Krishnan, S (2019) A Study on Consumer Preference and Satisfaction towards Online Shopping in Selected Villages of Erode District. Online International Interdisciplinary Research Journal, 9 (3). pp. 263-270. ISSN 2 2 4 9 - 9 5 9 8

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Abstract

The emergence of Internet and WWW Technologies, consumers can buy a product or get
a service from any part of the world in the home itself by visiting e-commerce portal in
their computer system. Now it becomes popular among all categories of people,
irrespective of their income level. One of the major reasons for using online shopping is
shopping convenience. Through online shopping, from the customer’s home itself can
buy any product from anywhere in the world. It reduced consumer efforts to buy the
goods. As well as it is useful in many ways to the customers such as time saving, 24/7
service, reasonable price due to reduction in intermediary cost, no need to maintain hard
cash. It also helpful to the organizations to meet the consumers directly and effectively
can do their marketing activities. Even though online shopping is now popular among the
people, it also has some practical problems and difficulties such as online frauds, product
differentiation. This study makes an attempt to know about the present status of consumer
attitude and satisfaction of online shopping. For this purpose 50 respondents have been
selected randomly and analyzed.

Item Type: Article
Uncontrolled Keywords: Customer, online shopping, preference, satisfaction.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 25 May 2026 09:59
Last Modified: 25 May 2026 09:59
URI: https://ir.psgcas.ac.in/id/eprint/2865

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