Kalaiselvi, S (2014) BRAND AWARENESSAND CUSTOMERPREFERENCES FOR FMCGPRODUCTS: AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO COIMBATORE CITY. International Journal of Management and Social Science Research Review, 1 (2). pp. 225-232. ISSN 2349-6746

[thumbnail of 2. Publication FMCG Products.pdf] Text
2. Publication FMCG Products.pdf - Published Version
Download (220kB)

Abstract

The purpose of this study is to examine the brand awareness in Coimbatore city and to study the interest of
consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing
increasing tendency everywhere and Co imb a t o r e c i t y i n T ami l n a d u State is not an exception to it.
To examine the validity of this general statement that is being discussed day in and day out by the researcher,
market managers, producers, consumers, advertisers, etc., Research Paper on brand awareness of Fast
Moving Consumer Goods in Coimbatore city is taken up.

Item Type: Article
Uncontrolled Keywords: Brand Awareness, Consumer Preferences, Consumer Goods.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 26 May 2026 05:30
Last Modified: 26 May 2026 05:30
URI: https://ir.psgcas.ac.in/id/eprint/2866

Actions (login required)

View Item
View Item