jaishree, S (2024) AUGMENTED REALITY in E-COMMERCE: BOOSTING SALES and CUSTOMER SATISFACTION. AUGMENTED REALITY in E-COMMERCE: BOOSTING SALES and CUSTOMER SATISFACTION, 18 (8). pp. 551-556. ISSN 1001 - 2400

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Abstract

Augmented Reality (AR) has become a transformative force in e-commerce, providing immersive experiences that bridge the gap between online and in-store shopping. This article examines the impact of AR on e-commerce, particularly its capacity to enhance customer satisfaction and drive sales. Through case studies and industry data, we show how AR applications, such as virtual try-ons and interactive product visualizations, are reshaping consumer behavior and establishing new benchmarks for the online retail experience. The research employs both primary and secondary data sources. Primary data was gathered via a self-structured questionnaire using a convenient sampling method, resulting in <number> responses out of <number> distributed. Secondary data was sourced from a thorough review of articles, journals, books, and other relevant materials. The findings indicate that AR significantly improves product visualization, boosts customer engagement, and reduces return rates by facilitating more informed purchasing decisions. Furthermore, AR enhances overall customer satisfaction by delivering a more engaging and interactive shopping experience. This study highlights AR's potential to revolutionize e-commerce, providing valuable insights for retailers aiming to incorporate AR technologies into their online platforms to increase sales and improve customer satisfaction

Item Type: Article
Uncontrolled Keywords: Augmented Reality, E-commerce, Online shopping, Customer Satisfaction, Sales, Shopping
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Dr. B Sivakumar
Date Deposited: 01 Jun 2026 10:18
Last Modified: 01 Jun 2026 10:18
URI: https://ir.psgcas.ac.in/id/eprint/2898

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