Dr.Umamaheswari Sankar, Dr.Umamaheswari Sankar and Dr.R.Rajasekaran, Dr.R.Rajasekaran (2021) “WOMAN CONSUMER BEHAVIOUR IN PADEMIC PERIOD -STUDY WITH REFERENCE TO GOLD MARKET OF COIMBATORE CITY”. Th (Virtual) National Confere nce on "Women in Leadership". pp. 8-12. ISSN ISBN: 978-81-953853-3-1

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Abstract: Gold has been used throughout history as money
and has been a relative standard for currency to all economic
regions or countries until reason times. The importance of similarities such as age, sex, education, income etc. This is
gold in day today fe has got a signijicant role in women and
it made the status in women's life and it shows the economic
condition. India's gold marked is driven primarily by
consumption and fabrication to convert gold jewellery. Most gold market. The existing gold market trend shows price
the women spent their money on gold considered an
important investment. Day by day the consumption of gold
and investment in gold increases. As far as the impact of a
pandemic on the gold market is concern t createsa
Sluctuation in the gold price as well as on the perception of
consumers buying behaviour more specijicaly on woman
consumers with women comsumer has taken for the study. It
shows an increasing trend which induces the researcher to
Jocus on the reason for the increase that too during the
pandemic period. Specific objectives were framed and methodology adopted, collected relevant data analysed with off affects the prices of gold in the gold market more
suitable statistical tools and identified the findings

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Users 1 not found.
Date Deposited: 02 Feb 2022 04:12
Last Modified: 02 Feb 2022 04:12
URI: http://ir.psgcas.ac.in/id/eprint/296

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