Yamuna, S M and Vijayalakshmi, R and Jeeva Mani, K and Boopathi, D and Ranjith Kumar, P (2019) A Progressive Study on Users Perception and Satisfaction towards Online Cab Service with Reference to Coimbatore. International Journal for Research in Applied Science & Engineering Technology, 7 (IV). pp. 156-157. ISSN 2321-9653;

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The taxi market has evolved over time and how it has now become an expeditiously growing business in the country.
The evolution of on-demand taxis in India happened in early 2014 and 2015. Fundamentally, the growth happened at the cost of radio taxis like Ola cabs, Uber cabs, Meru cabs etc. The popularity of on-demand taxis grew very rapidly because they were able to plug gaps in the intra-city transportation, something the municipal public transport couldn`t do that. The ease of availing a door-door ride through smartphone at a reasonable cost fueled the on-demand taxi market in India. The cab aggregators call themselves a tech company as they don’t own any of the vehicles and charge a commission only for their “match-making”
services. The research paper aims to study how Taxi Aggregators have impacted the society through various methods like offering coupons, quality service, mobile applications, air conditioning, educated and skilled drivers, multiple payment options, 24×7 user support, electronic fare meters, GPS enabled vehicles, etc. and what has resulted in its growth which leads
it to be called as a disruptor

Item Type: Article
Uncontrolled Keywords: Online Cabs, Users, Perception, Satisfaction, Mobile Applications.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 16 Feb 2022 04:11
Last Modified: 16 Feb 2022 04:11
URI: http://ir.psgcas.ac.in/id/eprint/457

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