Hariharan, Ganeshan (2019) A CONCEPTUAL STUDY ON TECHNOLOGICAL CHANGES AND INTERNATIONAL ENTREPRENEURSHIP. International Journal of Management Research & Review, 9 (2): 3. pp. 23-32. ISSN 2249-7196

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This conceptual paper deals with the focus on what marketing strategy SMEs of IT companies should follow to be successful in new international market. Further, this paper is addressed that how SMEs of IT companies cultivating their innovation behavior during their internationalization. Interpretative approach used as research methodology. The author developed the conceptual framework for SMEs to enter into global market. The findings stated that proceed with this model of Internationalization suiting their Industry specific check points so that it becomes yet another innovative process of Internationalization of SMEs of other Industries as well.

Item Type: Article
Uncontrolled Keywords: Internationalization, SMEs.
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 02 Mar 2022 11:08
Last Modified: 02 Mar 2022 11:08
URI: http://ir.psgcas.ac.in/id/eprint/533

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