BUGADE LAXMI ARVIND and Gomathi, S (2019) CUSTOMERS SATISFACTION TOWARDS VALUE ADDED SERVICES IN PRIVATE SECTOR BANKS (With reference to Coimbatore city). The International journal of analytical and experimental modal analysis, XI (XI). pp. 1701-1709. ISSN 0886-9367

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The Banking Industry is one of the basic instruments of economic growth. There has been amazing growth in profits in banking industry over the last two decades. Privatization is
closely associated with the phenomena of globalization and liberalization. Private sector banks pioneered the use of technology to provide enhanced customer services. The widespread application of internet banking has made it possible to market financial products and services on a global basis. It provides various value added services viz., ATM services, Credit Cards, DEMAT Cards, Student banking, Special NRI Services, Tele and internet banking, Online
trading Business, Insurance, Retail banking, Special deposit scheme, special deposit scheme Other facilities to the customers. The bank recapitalization plan by Government of India is expected to push credit growth in the country to 15 per cent and as a result help the GDP grow by 7 per cent in FY19.

Item Type: Article
Uncontrolled Keywords: Banking Sector, Value added Service, Private sector bank
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 11 Mar 2022 04:50
Last Modified: 11 Mar 2022 04:50
URI: http://ir.psgcas.ac.in/id/eprint/606

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