VIJAITHA CHRISTY, N (2019) “PATIENT RELATIONSHIP MANAGEMENT” IN HEALTH CARE SECTORS (with reference to Coimbatore district). The International journal of analytical and experimental modal analysis, XI (XI). pp. 773-781. ISSN 0886-9367

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One of the most interesting aspects in healthcare management is how to manage the relationship between a healthcare provider and its customers (patients) in order to create a
greater mutual understanding, trust, and patient involvement in decision making. A good relationship between a healthcare provider and its customers will lead to improve customers‟
satisfaction, which in turn make them loyal customers customer relationship management (CRM) systems enable organizations to create and manage relationships with their customers. The hospital market has today changed from a seller‟s market to a buyers‟ market, where the patient is all-important called as patient Relationship Management (PRM). One needs to understand the fact that patients do not flock to a hospital just because its services are cheap,
but because of its good name and good image. It is essential for a hospital to reach out to its customers (patients), if it wants to survive the competition. This can be achieved only by building a bridge of trust between the hospital and the community, so that the community can cross over to the hospital.

Item Type: Article
Uncontrolled Keywords: CRM (Customer Relationship Management) and PRM (Patient Relationship Management
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 21 Mar 2022 09:32
Last Modified: 21 Mar 2022 09:32

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