Tamilselvi, K (2018) Dimensions of Export Trade Behaviour: Agriculture and Processed Food Exporters Perspective. International Journal for Research in Engineering Application & Management, 4 (4). pp. 243-248. ISSN 2454-9150

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Ready to eat food items are capturing new destinations but in the due course this sector stumble upon ups and downs during the recent past as reported by Agricultural and Processed food Export Development Authority (AEPDA) of India. Agricultural export from India has shrunk by more than 21 per cent since 2015. Down trending may be due to the factors that revolve on the internal and external environment of a business. Behaviour of a firm is highly dependent on the strategies and components of marketing factors. Hence, the study focused on identifying the
components that determine the behaviour of export firms. Based on the previous reviews the intensity and the
propensity to export, determines their likelihood to export. This paper incorporates the unexplored variables reflecting
the ability to comply the regulations and standards which may influence the behaviour and in turn affects the trade.
The data are collected from APEDA registered exporters of Tamilnadu relating to their perception on the present
context. To trace the most significant factor that decides export trade behaviour, the factor analysis was adopted. The
result reveals the combination of factors influence trade behaviour of the exporters with varying level of influence for decision to export, capacity to export, interest to export and compliability of regulations. Among the factors, their level of compliance of regulatory measures required for export shall be given particular consideration compared to other factors. Hence, it shows that the level of compliance of regulations and its ease develops interest to export.

Item Type: Article
Uncontrolled Keywords: Agriculture exporters, Business Environment, Compliance, Dimensions, Export decision, Export Trade Behaviour
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 09 Apr 2022 03:40
Last Modified: 09 Apr 2022 03:40
URI: http://ir.psgcas.ac.in/id/eprint/711

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