Rekhapriyadharshini (2017) Consumer perception towards MNC fast food outlets in Coimbatore. International Journal of Applied Research, 3 (3). pp. 237-240. ISSN 2394-5869

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India's fast food market is expected to grow due to changing consumer preferences and the largest youth population on earth. India's population stands at 1.2 billion, but it has only a little over 2,700 chain fast food outlets, leaving most people unreached, according to Euro monitor International. And demographic trends mean it could become the next mega-market for international fast food players.
Fast food has yet to broadly expand beyond the largest cities. The fast food business is growing at a brisk pace of over 20 per cent annually and most of the top chains are planning an aggressive expansion, not just in semi-urban India, but even in Tier-2 and Tier-3 cities. Fast food players, including multinationals, are witnessing rapid growth, as millions of Indians go out for a bite of their favourite burger or pizza. Hence a study is attempted to study the consumer perception and their preference for MNC Fast food outlets in Tier II city Coimbatore.

Item Type: Article
Uncontrolled Keywords: Fast food, Consumer perception, MNC Fast Food outlet
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 11 Apr 2022 04:02
Last Modified: 11 Apr 2022 04:02

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