GAYATHIRY, D and Poorna, K (2018) Merchant preference towards Mobile wallets. INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY, 2 (5). pp. 145-148. ISSN 2456-6683

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Mobile wallet, which is also called M-wallet, digital wallet or E-wallet, refers to a mobile technology that is used in the same way as actual wallet. Small Scale -business enterprises in the developing world are increasingly deploying the use of mobile payments to enhance the quality of their services and increase growth. The pace of transformation in the micro business sector has speeded up with more micro businesses realizing the potential of using the mobile payments in their service delivery. However, there are only a handful of studies on the application of digital technology for success and growth on micro business. This paper aims to investigate the opinion, factors effect and problem faced by retailer in providing wallet service to the customer. A survey was conducted among 50 owners of small scale business. Statistical tools of Likert five point scales and Friedman ranking analysis have been used to find results. The result reveals that, merchants must keep secured internet connection in their place.

Item Type: Article
Depositing User: Users 1 not found.
Date Deposited: 04 Dec 2021 06:09
Last Modified: 04 Dec 2021 06:09

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