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Number of items: 12.

Angamuthu, B (2019) CONSUMERS’ PERCEPTION AND SATISFACTION TOWARDS SAKTHI MASALA PRODUCTS. Knowledge Economy - A Half Yearly Journal, 9 (17). pp. 5-13.

Angamuthu, B (2019) A STUDY ON PROBLEM WITH BRAND OWNERSHIP AND BRAND SWITCHING BEHAVIOUR – CAR OWNERS’ PERCEPTION IN THE COIMBATORE DISTRICT. Research Guru: Online Journal of Multidisciplinary Subjects (Peer Reviewed), 13 (1). ISSN 2349-266X

Angamuthu, B (2019) Brand Possession of Car: Customers’ Perception across Demographics in the Coimbatore District. RESEARCH REVIEW International Journal of Multidisciplinary, 4 (1). pp. 593-602. ISSN 2455-3085

Angamuthu, B (2016) Brand Preference towards Mobile Service Providers – An Empirical Investigation. A Journal of SREE SARASWATHI THYAGARAJA COLLEGE, Coimbatore Dist., Tamil Nadu, India, 5 (2). pp. 22-33.

Angamuthu, B (2015) IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION AND ITS ROLE TOWARDS CUSTOMER LOYALTY AND RETENTION PRACTICES IN THE HOTEL SECTOR. BVIMSR’s Journal of Management Research, 7 (1).

Angamuthu, B (2014) Taxpayers* Perception Towards E-filing of Income Tax Returns. SJCC Management Research Review, 4 (1). pp. 1-19. ISSN 22494359

Angamuthu, B (2014) POSTAL LIFE INSURANCE: ITS MARKET GROWTH AND POLICYHOLDERS’ SATISFACTION. SAMZODHANA –“Journal of Management Research”, 2 (1). pp. 317-326.

Angamuthu, B (2013) BARRIERS TO ACCEPTANCE OF MOBILE BANKING ACROSS DEMOGRAPHICS OF CUSTOMERS IN TAMILNADU. Shanlax International Journal of Commerce, 1 (4). pp. 1-7. ISSN 2320-4168

Angamuthu, B (2013) ROLE OF MUTUAL FUND IN THE RURAL HOUSEHOLDS (SCHEME PREFERENCE AND PERIOD OF INVESTMENT). Shanlax International Journal of Commerce, 1 (3). pp. 8-28. ISSN 2320-4168

Angamuthu, B (2013) A FACTOR ANALYSIS APPROACH TO CUSTOMERS PERCEPTION TOWARDS INHIBITING DRIVERS OF MOBILE BANKING TECHNOLOGY-ENABLED FINANCIAL SERVICES. International Journal of Management, IT and Engineering, 3 (1). pp. 137-148. ISSN 2249-0558

Angamuthu, B (2013) MOBILE BANKING: ITS GROWTH, AWARENESS AND PERCEPTION OF CUSTOMERS IN THE PUBLIC SECTOR BANKS (PSBs). The South Asian Academic Research Journals, 3 (1). pp. 84-100. ISSN 2249-7137

Angamuthu, B (2012) INFLUENCING FACTORS ON ADOPTION OF MOBILE BANKING TECHNOLOGY BY THE BANKERS OF INDIA. THE INTERNATIONAL JOURNAL OF MANAGEMENT, 1 (3). pp. 1-23. ISSN 2277-5846

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