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Number of items: 19.

Anitha, D and Lissy, N S and Anitha Rathna, G and Kavitha Natarajan (2024) A Study on Customer Preference Towards Coupon – Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. AStudy on Customer Preference Towards Coupon– Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. pp. 70-82. ISSN 2367-3370

Anitha Rathna, G (2024) INDIA’S AI LANDSCAPE: OPPORTUNITIES, RISKS AND KEY CONSIDERATIONS OF AI STOCKS. INDIA’S AI LANDSCAPE: OPPORTUNITIES, RISKS AND KEY CONSIDERATIONS OF AI STOCKS, 23 (2). pp. 1211-1216. ISSN 1474-6743

Anuradha, G and Hema, GA and Anupriya, S (2024) REVEALING E-LEARNING OBSTACLES – AN IN-DEPTH STUDY. Journal of Philanthropy and Marketing, 4 (1). pp. 26-33. ISSN 2691-1361

Balamurugan, T and Hariharan, Ganeshan (2024) Supply chain risk identification and assessment by probability and impact matrix. Supply chain risk identification and assessment by probability and impact matrix, 47 (1). pp. 74-96.

Dr. RAMESH KUMAR, N and Mr. MUNEER, M (2024) A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING UTILIZED BY TOURISTS IN THE NORTHERN DISTRICTS OF KERALA. A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING UTILIZED BY TOURISTS IN THE NORTHERN DISTRICTS OF KERALA, 14 (12). ISSN 2278-4632

Gayathiri Devi, C and Priya, D (2024) The Mediating Role of social media In Relationship between Antecedentsof online Marketing Practices and Customer Retention and Loyalty. The Mediating Role of social media In Relationship between Antecedentsof online Marketing Practices and Customer Retention and Loyalty, 15 (1). pp. 146-169. ISSN 0262-0383

Geethalakshmi, R (2024) Influences of Social Media Marketing on Online Shopping Intention Among Shoppers (A Study on Customers Engagement of Online Shoppers in Coimbatore City). Influences of Social Media Marketing on Online Shopping Intention Among Shoppers (A Study on Customers Engagement of Online Shoppers in Coimbatore City), 15 (4). pp. 1934-1943. ISSN 2323-5233

Gunasundari, K and Aishwarya, C (2024) EXAMINING THE ROLE OF REMITTANCE AND PRODUCTS IN PROMOTION OF FINANCIAL INCLUSION. EXAMINING THE ROLE OF REMITTANCE AND PRODUCTS IN PROMOTION OF FINANCIAL INCLUSION, 6 (14). pp. 3440-3455. ISSN 2663-2187

Jayanthi, M (2024) Digital Horizons for MSMEs: Unleashing Potential Through Financial Inclusivity. Digital Horizons for MSMEs: Unleashing Potential Through Financial Inclusivity. pp. 647-657.

KAVIPRIYA, T and SHALINI, S (2024) INNATERATION OF AI ON MARKETING - PRIORITIZING RURAL DEVELOPMENT. INNATERATION OF AI ON MARKETING - PRIORITIZING RURAL DEVELOPMENT. pp. 11-17. ISSN 0019-5553

Mahalakshmi, K and Sundara Prasad, V and Nithyasri, M and Geetha, B (2024) A STUDY ON CONSUMER BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS. A STUDY ON CONSUMER BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS, 23 (7). pp. 380-395. ISSN 0044-0477

Ramya, S.S and Saikrishnan, S and Sumathi, S and Kamalakannan, S and Sri Keerthana, J and Indhumathi, G (2024) Optimizing the Strategic Fusion of IoT and AI for Enhanced HR Performance in Stocks. Optimizing the Strategic Fusion of IoT and AI for Enhanced HR Performance in Stocks. pp. 697-702.

SARANYA, B (2024) SANKALP SCHEME FOR SKILL DEVELOPMENT IN GREEN SECTORS. SANKALP SCHEME FOR SKILL DEVELOPMENT IN GREEN SECTORS. pp. 281-289. ISSN 978-93-6126-266-1

SATHIYAMOORTHY, G and Roxia, R (2024) An Analysis of the Factors Influencing Consumers' Decisions to Buy FMCG Products. An Analysis of the Factors Influencing Consumers' Decisions to Buy FMCG Products, 10 (4). pp. 38-41. ISSN 2454-9150

Saranya, B (2024) A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION OF SHOPPING MALLS. A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION OF SHOPPING MALLS, 6 (13). pp. 4833-4839. ISSN 2663-2187

Sheela Hepsiba and M, Yamuna (2024) Discovering the Effects of Green Marketing Mix on Green Trust and Knowledge in the Green Cosmetic Industry. Discovering the Effects of Green Marketing Mix on Green Trust and Knowledge in the Green Cosmetic Industry, 5 (1). ISSN 2582-631X

Sheela Hepsiba, M and Yamuna, S M (2024) ECO-CONSCIOUS BEAUTY: INVESTIGATING THE DRIVERS OF CONSUMER CHOICES IN SUSTAINABLE COSMETICS. ECO-CONSCIOUS BEAUTY: INVESTIGATING THE DRIVERS OF CONSUMER CHOICES IN SUSTAINABLE COSMETICS, 23 (10). pp. 576-587. ISSN 0044-0477

Sudhakar, K and Santhosh, V (2024) A Study on Perception of Retailers using Digital Payment System. A Study on Perception of Retailers using Digital Payment System. ISSN 2455-3921

VIJAITHA CHRISTY, N and Shanmugha Priya, P (2024) Social Media Marketing and Its Impact on Consumer Buying Behaviour with Special Reference to Coimbatore City. Social Media Marketing and Its Impact on Consumer Buying Behaviour with Special Reference to Coimbatore City. pp. 379-386.

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