Anitha, D and Lissy, N S and Anitha Rathna, G and Kavitha Natarajan (2024) A Study on Customer Preference Towards Coupon – Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. AStudy on Customer Preference Towards Coupon– Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. pp. 70-82. ISSN 2367-3370
Anuradha, G and Hema, GA and Anupriya, S (2024) REVEALING E-LEARNING OBSTACLES – AN IN-DEPTH STUDY. Journal of Philanthropy and Marketing, 4 (1). pp. 26-33. ISSN 2691-1361
Balamurugan, T and Hariharan, Ganeshan (2024) Supply chain risk identification and assessment by probability and impact matrix. Supply chain risk identification and assessment by probability and impact matrix, 47 (1). pp. 74-96.
Dr. RAMESH KUMAR, N and Mr. MUNEER, M (2024) A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING UTILIZED BY TOURISTS IN THE NORTHERN DISTRICTS OF KERALA. A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING UTILIZED BY TOURISTS IN THE NORTHERN DISTRICTS OF KERALA, 14 (12). ISSN 2278-4632
Gayathiri Devi, C and Priya, D (2024) The Mediating Role of social media In Relationship between Antecedentsof online Marketing Practices and Customer Retention and Loyalty. The Mediating Role of social media In Relationship between Antecedentsof online Marketing Practices and Customer Retention and Loyalty, 15 (1). pp. 146-169. ISSN 0262-0383
Gunasundari, K and Aishwarya, C (2024) EXAMINING THE ROLE OF REMITTANCE AND PRODUCTS IN PROMOTION OF FINANCIAL INCLUSION. EXAMINING THE ROLE OF REMITTANCE AND PRODUCTS IN PROMOTION OF FINANCIAL INCLUSION, 6 (14). pp. 3440-3455. ISSN 2663-2187
Jayanthi, M (2024) Digital Horizons for MSMEs: Unleashing Potential Through Financial Inclusivity. Digital Horizons for MSMEs: Unleashing Potential Through Financial Inclusivity. pp. 647-657.
KAVIPRIYA, T and SHALINI, S (2024) INNATERATION OF AI ON MARKETING - PRIORITIZING RURAL DEVELOPMENT. INNATERATION OF AI ON MARKETING - PRIORITIZING RURAL DEVELOPMENT. pp. 11-17. ISSN 0019-5553
Sheela Hepsiba and M, Yamuna (2024) Discovering the Effects of Green Marketing Mix on Green Trust and Knowledge in the Green Cosmetic Industry. Discovering the Effects of Green Marketing Mix on Green Trust and Knowledge in the Green Cosmetic Industry, 5 (1). ISSN 2582-631X
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