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Anitha, D and Lissy, N S and Anitha Rathna, G and Kavitha Natarajan (2024) A Study on Customer Preference Towards Coupon – Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. AStudy on Customer Preference Towards Coupon– Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. pp. 70-82. ISSN 2367-3370

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