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Article

KALAISELVI, S (2022) BITCOIN AND CRYPTOCURRENCY: CHALLENGES AND OPPORTUNITIES. GEDRAG & ORGANISATIE REVIEW, 35 (1). ISSN 0921-5077

KALAISELVI, S (2021) SOCIAL MEDIA AS AN INSTRUMENT OF MARKETING: A STUDY OF AN INDIAN AUTOMOBILE INDUSTRY. GIS SCIENCE JOURNAL, 8 (12). pp. 1289-1301. ISSN 1869-9391

KALAISELVI, S (2021) The Indian start up Ecosystem: Drivers, challenges and pillars of support. GEDRAG & ORGANISATIE REVIEW, 34 (4). pp. 386-402. ISSN 0921-5077

KALAISELVI, S (2020) A STUDY ON ROLE OF e-BANKING SERVICES TOWARDS DIGITAL INDIA. Journal of Interdisciplinary Cycle Research, XII (II). pp. 939-951. ISSN 0022-1945

KALAISELVI, S and Chitra, B (2019) A Study on Women Entrepreneurs and Their Entrepreneurial Problems and Relationship Between Socio-Economic Constraints in Becoming Women Entrepreneurs. Journal of Emerging Technologies and Innovative Research, 6 (6). pp. 459-467. ISSN 2349-5162

KALAISELVI, S and Govindaraj, P (2019) THE IMPACT OF BRAND POST STRATEGY AND SOCIAL MEDIA ENGAGEMENT ON CUSTOMER LOYALTY WITH REFERENCE TO COIMBATORE CITY, TAMIL NADU. INDIAN JOURNAL OF APPLIED RESEARCH, 9 (1). pp. 37-39. ISSN 2249-555X

KALAISELVI, S (2015) FACTORS AFFECTING CUSTOMER SATISFACTION IN RETAIL BANKING WITH SPECIAL REFERENCE TO COIMBATORE CITY. International Journal of Business and Administration Research Review, 1 (9). pp. 60-66. ISSN 2347-856X

KALAISELVI, S (2014) BRAND AWARENESS AND CUSTOMER PREFERENCES FOR FMCG PRODUCTS: AN EMPIRICALSTUDY WITH SPECIAL REFERENCE TO COIMBATORE CITY. International Journal of Management and Social Science Research Review, 1 (2). pp. 225-232. ISSN 2349-6746

SARAVANA BHAVAN, N and KALAISELVI, S (2013) INTERNET SHOPPING: CONSUMERS’ ATTITUDE AND BEHAVIOUR TOWARDS ONLINE SHOPPING WITH REFERENCE TO COIMBATORE. International Research Journal of Business and Management, II.

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