GAYATHIRY, D and Poorna, K (2020) Recognition of Digital payment system- Realistic analysis of user trust and acceptance factors. Mukt Shabd Journal, IX (IV). pp. 1032-1039. ISSN 2347-3150
19.Poorna - Commerce Aided.pdf - Published Version
Download (493kB)
Abstract
Digital India is the flagship strategy of the Government of India. This proposal was initiated on 1st July 2015 by Prime Minister Mr. Narendra Modi, with an idea to transform India into a digitally authorized society and knowledge economy. Internet has wrapped up everyone's imagination and still continues to go forward in India. There is a stable desire to keep tempo with internet trends. Further, there has been a rise in adoption of new technologies, embarrassment of digital street like M-Wallets etc., On 8thNovember 2017, the
Government of India announced the demonetization of Rs. 500 and Rs. 1000 notes, to control black money, corruption and terrorism. During 2015-16 to 2021-22, usage of smartphones and mobile internet access will lead to growth of e-commerce sector together with increasing disposable of incomes. Indian mobile wallet market in 2015-16 was around Rs 154 cr1. Before venturing into the full-fledged study, preliminary feasibility study was under taken. The pre-test was conducted with a sample (10% of total sample size of consumer and merchant) of 37 consumers and Assumption test were Reliability Test, Confirmatory Factor Analysis and Final Reliability and Validity Checking
Item Type: | Article |
---|---|
Subjects: | |
Depositing User: | Users 1 not found. |
Date Deposited: | 04 Dec 2021 09:30 |
Last Modified: | 04 Dec 2021 09:30 |
URI: | http://ir.psgcas.ac.in/id/eprint/103 |