Yamuna, S M (2020) A STUDY ON BUYERS' ATTITUDE TOWARDS VEHICLE SECURITY SYSTEM WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT. The International journal of analytical and experimental modal analysis, XII (VIII). pp. 1440-1464. ISSN 0886-9367

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Abstract

Crime never sleeps goes the adage and we bear witness to it in our communities, neighborhoods, and cities. All kinds of crimes are committed on a given day and the loss and fear
of these attacks inflict pain in unimaginable ways. Take the case of car crimes, the act varies from a carjacking, a forced takeover of the car by a thief to break-ins to steal valuables in the car. The sense of violation felt by the owner can be great and the feeling of being helpless is
multiplied. With this in mind let us Segway into the topic of Vehicle Security Systems. The threat is constant and the exposure to risk increases with the increase in valuable assets owned. Therefore we can safely assume that the onus is on the owner to seek ways of protecting their asset. There are plenty of anti-theft devices on the market now. From car alarms to GPS enabled tracking devices. The customer can invest in a system that best suits his need. The study aimed for the awareness and Satisfaction level of the buyer‟s towards the vehicle security systems in the
market and if they have implemented them in their vehicles to also measure the level of satisfaction in the products. The sample size taken for the study is 129 respondents from the Coimbatore district by using the Convenience Sampling Method. The study found that there is a significant relationship between Residential Area with Global Positioning System. There is no significant relationship between Gender and Innovative Technology as well as between age group and an increase in cybersecurity risk in a car security system. The study suggests that moving on
to security devices immobilizers ranked the highest in their spread and usage among this category of study subjects. This is interesting to note that other security devices like alarms and tracking devices were even lower in preference. This can be a future area of an understudy for the car
dealer to bring in more devices that cover whole other areas of security issues like deterring theft
and tracking capabilities.The study concludes that companies must market to this need rather than
the fear, as fears are passing and not stationary. But a cautious attitude and prudence are excellent
virtues to inculcate and aim for in oneself in all areas of life who knows it could very well be the
difference of life and death

Item Type: Article
Uncontrolled Keywords: Buyers Attitude, Vehicle Security System, Car Buyers, Car Security System
Depositing User: Mr Team Mosys
Date Deposited: 19 Apr 2022 06:33
Last Modified: 19 Apr 2022 06:33
URI: http://ir.psgcas.ac.in/id/eprint/1148

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