Gowri, M and Gnana Sugirtham, S (2020) Navigation of MSMEs Post COVID-19: Strategic Measures through ATMANIRBHAR BHARAT. 22 . TRIPRIME Publications. ISBN 978-81-947435-1-4

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Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector is the lifeblood of industrial sector contributing significantly to the GDP and export while employing around 40 per cent of the Indian workforce. But now it is the
most severely affected sectors among many by the Covid - 19 pandemic. The MSME's face disruptions in the thrust areas such as Cash flow management, Wage bills and Payments, Inventory management and others. The MSME's are experiencing inadequacy of capital and requires assistance from financial
institutions to increase their financial strength to survive and perform. The Government and RBI have taken stringent efforts to keep the MSME segment afloat with financial aids and relaxations. The aim of this article is to portray
the rejuvenation strategies taken by the government through Atmanirbhar Bharat to address the challenges of MSME's post COVID scenario.

Item Type: Book
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 25 Apr 2022 05:01
Last Modified: 25 Apr 2022 05:01
URI: http://ir.psgcas.ac.in/id/eprint/1172

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