Kavitha, N (2022) SUBSTANTIAL ROLE OF SALESPERSON IN UNORGANISED RETAIL STORES. GEDRAG & ORGANISATIE REVIEW, 35 (2). pp. 83-95. ISSN 0921-5077

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Abstract

Over the years, unorganized retail shoppers' orientation towards this routine activity has been changing with the inception of organized retail and online businesses. The
innovations brought by retailers and marketers in the practice of retailing have been providing new paradigms for shopping. This has also led to a body of knowledge that aims to understand orientation of unorganized retail shoppers towards shopping. The purpose of the study is to address the gap in understanding how the sales person influences the customers. This paper contributes to sales by further exploring the relationship between the sales person and the customers. This study is based on primary data with the sample of 250 retailers.

Item Type: Article
Uncontrolled Keywords: Salesperson, Unorganized Retail Stores, Retailing, Retention
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 09 May 2022 04:14
Last Modified: 09 May 2022 04:14
URI: http://ir.psgcas.ac.in/id/eprint/1184

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