Kavitha, N and Murugesh, V (2021) A STUDY ON PROSPECTS AND CHALLENGES OF SMALL INDEPENDENT TEXTILE RETAILERS. SHODHSAMHITA, VIII (11). pp. 37-43. ISSN 2277-7067

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Abstract

Retailing refers to all the transactions which involve sale of goods or services to the ultimate consumers. Retailers anticipate the needs of consumers and accordingly assemble goods of different varieties. Thus they satisfy their demands and provide them a wide choice of goods. An independent retailer is someone completely responsible for his or her own business. Retailers also provide other services to the consumers such as free home delivery, after sale services, credit facility, etc. retailers are of different types depending upon their scale of operation and location. In the era of information explosion consumers find it difficult to spend time on shopping. Nowadays, they prefer online shopping for purchasing anything and
everything. If they find leisure time they go for mall or some specialty stores where they have ample opportunities when compared to small stores. The success of the small stores more depend on the customer relationship management and the way they take the business with appropriate marketing strategies.

Item Type: Article
Uncontrolled Keywords: Retailers, Retailing, Independent, Retailer, Consumers & Customer Relationship Management
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 09 May 2022 04:23
Last Modified: 09 May 2022 04:23
URI: http://ir.psgcas.ac.in/id/eprint/1185

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