Murugesh, V and Kavitha, N (2022) CONSUMER PREFERENCE TOWARDS DIGITAL STREAMING SERVICES. GEDRAG & ORGANISATIE REVIEW, 35 (1). pp. 328-335. ISSN 0921-5077

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Abstract

Entertainment is an activity that holds the attention and interest of an audience and gives pleasure with delight. Olden days to now many forms of entertainment activities are
enjoyed and celebrated by the people. Indian culture inbuilt with entertainment, digital streaming services started from traditional dramas, then television series, cinema theaters, and now it reached internet platform. With the help of internet and electronic media direct telecasting of movies and web series are increased recent days. In the recent pandemic situations people needed entertainment but due to the lockdown it was unavailable hence many customers
voluntarily or compel to converted for using digital streaming services. Now OTT (Over The Top) services is common and essential one in digital era.

Item Type: Article
Uncontrolled Keywords: Entertainment, Cinema, Celebration, Pandemic, Digital
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 09 May 2022 04:33
Last Modified: 09 May 2022 04:33
URI: http://ir.psgcas.ac.in/id/eprint/1186

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