Esther Krupa, M and Udhaya, S (2021) SUSTAINABLE BUSINESS MODEL - PERCEPTION ON ELECTRIC VEHICLES AMONG THE USERS WITH REFERENCE TO TWO-WHEELERS. SHODHSAMITA, VIII (11). pp. 16-35. ISSN 2277-7067

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Abstract

Sustainability is a buzzword around the globe. Business territories are vanishing and the way products and services are marketed has changed drastically through the advent and growth of social media marketing. Equivalently the thought to consume the products optimally through concepts like reduce, reuse and recycle is gaining importance day by day. Vehicles which were used as a mode of transportation is now viewed as a status symbol. Luxury segment cars and two
wheeler industry are expanding their market globally. Sophisticated features are added to keep their products more competitive among the rivals. Along with all these innovations, accountability of the vehicle manufacturers is also increased. They have to follow the stringent norms to keep in pace with the environmental standards. The vehicles running using gasoline is a major contributor for environmental pollution. The industry strives hard to align their innovation to develop a sustainable business model. One such innovation is electric vehicles which is acquiring a considerable market share across countries. In India few models are available in cars segment and few in two wheeler segment. They emit less green house gas than gasoline or gas
powered vehicles. This paper aims at analyzing the perception of the electric vehicle user in two wheeler segment.

Item Type: Article
Uncontrolled Keywords: Sustainability, Electric Vehicles, Environmental Standards, Greenhouse Gas
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 09 May 2022 05:41
Last Modified: 09 May 2022 05:41
URI: http://ir.psgcas.ac.in/id/eprint/1192

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