Jayaseelan, R and Kadeswaran, S and Brindha, D (2020) A QUALITATIVE APPROACH TOWARDS ADOPTION OF INFORMATION AND COMMUNICATION TECHNOLOGY BY MEDICAL DOCTORS APPLYING UTAUT MODEL. Journal of Xi'an University of Architecture & Technology, XII (III). pp. 4689-4703. ISSN 1006-7930

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Abstract

Abstract- The purpose of this study is to identify the level of adoption of information and communication technology, based on UTAUT model core determinants (performance expectancy, effort expectancy, social influence and facilitating condition), among medical doctors in their profession. Methodology- In this present investigation, the researchers attempt to unearth the level of adoption of Information and Communication Technology applying UTAUT model among medical doctors through semi-structured interviews. In this endeavor, the researchers conducted a qualitative study based on UTAUT model variables.
Findings- In developing countries like India, doctors believe that information and communication technology adoption is based on the following UTAUT factors: performance expectancy, effort expectancy, social influence, facilitating condition, behavioural intention and use behaviour.

Item Type: Article
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Date Deposited: 09 Dec 2021 04:40
Last Modified: 09 Dec 2021 04:40
URI: http://ir.psgcas.ac.in/id/eprint/127

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